About us

The Grove is a Georgian family-run guest house, self-catering cottages and restaurant situated in four acres of gardens on the Norfolk coast. Set back from the road and with plenty of parking as well as a heated indoor swimming pool, we are ten minutes' walk from Cromer town centre and just a few minutes through woodland from the cliffs and beach. 

We offer accommodation in various styles and visitor facilities including a pool, play area, massage hut and bar. The Grove offers a choice several restaurants for diners and our two AA rosettes are a tribute to our commitment to serving seasonally inspired and locally sourced food."

The Grove is very much staff focused with a great record of employee training, from wine tasting and mental health programmes to apprenticeships and higher management qualifications. Our staff enjoy a family-business ethos, a wealth of perks and an active culture of in-house promotion.

Our visitor offerings

Rooms
From Family Rooms that fit everyone in, to ‘Number 11’, our most recently converted bedroom suite, to cosy, quiet rooms that ensure a peaceful night’s sleep, there’s a room for everyone here at The Grove.

Cottages 
In addition to our Bed and Breakfast accommodation, The Grove offers a collection of six beautiful and homely self-catering cottages. Our Holiday Cottages in Cromer sleep between two and six people. Five of our cottages are dog friendly and all of them are child friendly.

Glamping
We have a range of five and six metre traditional Mongolian yurts with oak doors, surrounding wooden lattice with a window looking up to the stars. Each is fitted with all the creature comforts including beds with a proper mattresses and duvets, as well as bunk beds, a wood burning stove and low wattage 240-volt electricity. (to charge phones and stay in touch with the real world) Each has its own undercover cooking and eating area with gas hobs, fridge and its own charcoal BBQ.

Shepherds Lodge
The Lodge is the latest addition to The Grove – The Shepherd’s Lodge. The Shepherd’s Lodge is nestled away by the woodland path to the beach, with underfloor heating and wood burning stove to snuggle down after a winter walk along the beach. Ensuite toilet and shower facilities and a lounge-kitchen diner area provide for couples or families and there is an electric hot tub outside with 33 hydrotherapy jets, led lighting and a cascade waterfall.

Eating
The Grove offers a choice of two restaurants for diners – the wood-panelled study and the original Georgian dining room. Both have their unique character and features but one thing that remains the same is the quality of the food and the service we provide – these award-winning qualities mean that we are fast becoming one of the top food and drink destinations not only in Cromer, but throughout Norfolk.  We also have Sundown our wonderful new giant tipi seasonal restaurant, serving Norfolk tapas, pizza, seafood and ice-cream. Situated towards the front of the main building, Sundown is perfectly placed to welcome residents and non-residents alike who wish to enjoy a lighter meal in the warmer months.

Events
With our 4 acres of glorious Norfolk countryside we provide a perfect setting for Norfolk Weddings and other Events. Our exclusive dining room is the ideal venue for a corporate function, charity event and private parties or family occasions, such as christenings, anniversaries, birthdays, weddings and wakes.  We have a dedicated team to plan events, ensuring everything from the set-up of the room to the seating and catering arrangements are perfectly suited to the client.

Working for us

Welcome to the family

The Grove Cromer has been run by the same family for nearly 90 years. It is a family business and our staff enjoy that ethos and the fact that The Grove has a feel of a family home. We are professional, but don’t take ourselves too seriously. Life is too short for that.

Just five minutes’ walk from the sea, working at The Grove has a wealth of perks and benefits including use of the pool, discounted rooms, and even free use of our staff SUPs. The Grove is very much staff focused, and we understand the need for flexibility, and that staff have other commitments. We have a great record of training, from wine tasting and mental health programmes to apprenticeships and higher management qualifications. We also have a background of in-house promotion; believing that often the best people to take over senior roles are the people who fit the business well already.

In the hospitality industry, it is easy to clock up the hours and let work take over. But we firmly believe that this should not be the case, pushing people to their limits creates unhappiness, errors, stress and poor mental wellbeing. All our full-time salaried hours are based on a 40-hour-week average, which means, if you end up doing a few extra hours in the peak season, you can look forward to some easy weeks to come.

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