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The 'Visitor Economy' describes the whole environment in which visitors, local businesses and service providers interact with one another in a given location.  This could be a city, town or less defined rural area - but Visitor Economy as an employment sector focuses on all the elements that attract people to a region along with the infrastructure, services and economy that supports and benefits from such visits.

Because the sector encompasses offerings for all types of 'visitor' as well as some jobs that support visitors indirectly, the work isn't necessarily seasonal as has been traditionally associated with tourism and hospitality. Regional investment in businesses and education for this sector also means that training, pay and progression opportunities might be more attractive now than what might have been expected in the past.

For visitors themselves it is about the range of and quality of services they can enjoy in a certain area and for job or career seekers it represents an exciting and diverse environment in which to work - especially in this region. 

  • Any job that contributes to a visitor's experience at a given location can likely be thought of as part of the 'Visitor Economy'
  • The sector employs employs about 88,000 people across Norfolk & Suffolk
  • Incorporates many jobs traditionally associated with Tourism and Hospitality but factors in areas that support all visitor needs such as Retail and Beauty

Useful Subjects:

Art & Design • Business studies • Catering • Design & Technology • Drama • English • History • ICT • Languages • Maths • Music • Psychology • Sociology

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We have a varied and rich tourist offer, from coast and countryside and pretty market towns, underpinned by a dynamic and pioneering cultural sector boasting internationally-celebrated brands.

Norfolk and Suffolk is a successful destination. The area has traditional holiday destinations such as Great Yarmouth and the Suffolk Coast, alongside unique natural assets such as the Broads National Park, the Brecks, North Norfolk Coast and Areas of Outstanding Natural Beauty. It also has the home of horseracing at Newmarket and important heritage sites such as Norwich (England’s most complete medieval city) and Sutton Hoo in Suffolk.

Our area’s vibrant cultural sector boasts award-winning theatres, major international festivals and England’s only UNESCO City of Literature. The cultural sector and natural landscape plays a key role in creating the ‘sense of place’ that makes the area a great place to live, work, learn, invest and do business in. The sector employs around 88,000 people.

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Did You Know?
The sector employs employs about 88,000 people across Norfolk & Suffolk

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