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Job Description

Marketing Executives are involved in developing marketing campaigns to promote a product, service or idea. The role includes planning, advertising, public relations, organising events, product development, distribution, sponsorship and research.

Entry Requirements

You can get into this job through:


You can get into this role through a marketing assistant advanced apprenticeship, or higher apprenticeship as a marketing executive.

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Click here to search for an apprenticeship.


You can do a foundation degree, higher national diploma or degree in:

  • marketing communications
  • advertising
  • business and management
  • psychology
  • humanities

It may be possible to study Chartered Institute of Marketing (CIM) qualifications alongside your degree through the Graduate Gateway programme.

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

Click here to search for a suitable course.


You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive.

Direct Application

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.

Other Routes

You can do professional qualifications offered by The Chartered Institute of Marketing and the Institute of Data and Marketing, which may help your job prospects.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

Career Tips

You could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

You can join The Chartered Institute of Marketing and the The Institute of Data and Marketing to do professional qualifications and to make industry contacts.

Career Path and Progression

With experience, you could become a marketing manager.

You can use the skills you develop as a marketing executive to move into digital marketing, if you're interested in that career.

You could also become a freelance marketing consultant, or work in advertising, sales or public relations and communications.

Related careers you may be interested in:

  • Advertising account executive
  • Digital marketing officer
  • Marketing manager
  • Market researcher
  • Market research data analyst

Required Skills

  • You will need creativity and flair
  • Confidence to present your ideas
  • Attention to detail
  • The ability to work under pressure and to deadlines
  • Good organisational and planning skills,
  • Good business awareness and the drive, motivation and desire to be successful

Salary Range

£18,000 to £35,000

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