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Job Description

Marketing Executives are involved in developing marketing campaigns to promote a product, service or idea. The role includes planning, advertising, public relations, organising events, product development, distribution, sponsorship and research.

Entry Requirements

You'll usually need a foundation degree, HND or degree in a subject like marketing, advertising or business.

Experience as a marketing assistant, or working in sales or public relations, could help you get into this job without a degree.

You could also get into marketing through an apprenticeship.

The Chartered Institute of Marketing (CIM) has more information about qualifications and training.

Career Path and Progression

With experience, you could become a marketing manager.

You could also become a freelance marketing consultant, or move into areas like advertising, sales or public relations.

The Chartered Institute of Marketing (CIM) has details of professional development.

Related careers you may be interested in:

  • Advertising account executive
  • Digital marketing officer
  • Marketing manager
  • Market researcher
  • Market research data analyst

National Government Policy states that all students should have achieved at least a Grade 4 or C Grade in English & Maths at GCSE.  Achieving this minimum grade in these subjects will increase the opportunities open to you, support your future career development and prospects.

Students who do not meet this standard will be supported to continue to study English and Maths through full-time education or an Apprenticeship.

Required Skills

  • You will need creativity and flair
  • Confidence to present your ideas
  • Attention to detail
  • The ability to work under pressure and to deadlines
  • Good organisational and planning skills,
  • Good business awareness and the drive, motivation and desire to be successful

Starting Salary

£18,000 to £35,000

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