Home Explore Job Roles Retail Manager (Shop Manager)

Job Description

Shop Managers or Retail Managers are responsible for all aspects of running the store to increase efficiency and profitability. They are required to deal with human resources issues (such as preparing staff rotas and running appraisals and interviews), marketing, logistics, IT, customer services (either face to face or via telephone / email), as well finance. They normally report in report to the Area Manager for larger chain organisations.

Essentially it is their job to ensure that all the resources of the store (human or otherwise) work together well for the benefit of the owners and to the satisfaction of customers.

The role can apply to almost any physical commercial product or service, meaning you could work in shops retailing fashion items, music games and dvds, hardware, computing and mobile technologies, food, books - the list is almost endless. 

Entry Requirements

A degree or HND in retail management, marketing, business studies or fashion management may be useful -  but if you have the correct personal qualities (good people skills, confidence and enthusiasm) and the right experience, you will likely be selected for, or be successful in applying for the role. 

You could start as a sales adviser, shop assistant or stock room operative and progress from there to higher levels of responsibility and management.

Required Skills

You'll need:

  • a strong interest in the area of sales and products of you (potential) employer
  • the ability to make decisions
  • good interpersonal and leadership skills
  • the ability to motivate others
  • to be able to work under pressure to meet targets
  • to be creative
  • to be organised
  • good IT skills
  • a shrewd business sense
  • very good customer service skills

Starting Salary

£20,000 to £30,000

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