With over 25 years of Marketing Management experience, Catherine Bowyer has the extensive knowledge and skills required to support clients' marketing functions.
With a background in a range of industries, including charity retailing with The Salvation Army, financial services with Wesleyan Assurance Society, destination marketing with East of England Tourism and, most recently, with Galloway Coach Travel, coupled with experience in businesses both large and small, Catherine is ideally placed to work with organisations to identify their own specific marketing needs.
Every business – from start up to long established – is different. All have a unique history, strengths and weaknesses. The first step is to understand the business. What’s working and what isn’t.
Working together with Sasa Marketing can identify the obstacles and find solutions. This might involve a short-term strategic project or a longer-term resolution, with Sasa Marketing employed on a retained basis.
First things first. What are the company’s objectives and how can marketing help the organisation meets its targets?
Sasa Marketing can help build a marketing budget and sales plan for businesses.
We create campaign plans and a schedule of activity based on the budget and strategy already in place.
An effective marketing department will take the campaign plan and implement the activity, on time and on budget.
Calculating the value of the Return On Investment (ROI) is invaluable in deciding future marketing activity
Depending on the nature of the agreement, Sasa Marketing hold regular review meetings.
Sasa Marketing is a small marketing consultancy with big plans. Although currently only looking to employ a Marketing Assistant Kickstarter, the aim is to grow steadily to meet the long term objectives of the business. In addition, the strength of Sasa Marketing is in the growing network of clients and suppliers who work with Catherine to grow their own business.
Organisations such as graphic designers, web developers, printers, social media and copy writers all work together to support each other’s business activities. In addition, clients from a range of industries from mortgage providers, to consultants, to beauticians and coach operators all work with Sasa Marketing. This network of companies, with Sasa Marketing as a central hub, all provide employment opportunities for young people.
With this in mind, anyone interested in a career in a marketing related industry is welcome to contact Catherine at Sasa Marketing to discuss their chosen path and to see if she can support them in their chosen field of expertise.