Sell Beyond

Sell Beyond, Rosemary Rectory Hill, East Bergholt, Suffolk, CO7 6TH

About Us

We’re not just another marketing agency, we’re more than a management consultancy. Sell Beyond is a complete solution to driving profitable growth on Amazon.

Sell Beyond was founded in 2015 by Heloise Finch and Stephane Boyer – multilingual professionals who have lived all over the world. The company is based in the village of East Bergholt on the Essex-Suffolk border, where Heloise grew up.

At Sell Beyond we use clear and robust processes to drive profitable Amazon growth for businesses.

We guarantee our clients save time, grow more efficiently and get a tangible return on their investment when they work with us.

Our team are experts in Amazon analytics, creative, logistics, commercial and strategic knowledge, both on Amazon Seller Central or Amazon Vendor Central.

Whether our clients want to sell more in the UK, USA or Europe, the Sell Beyond team approaches Amazon consulting in a structured manner and with a commercial focus to get results.

Why it Works?

Most Amazon agencies only help people with marketing and advertising on Seller Central or Vendor Central.

At Sell Beyond, we find that companies need help to reorganise how they are running the Amazon side of their business to make it more efficient. 

  • Do they have a strategy for running Vendor Central alongside Seller Central?
  • Have they evaluated Fulfilled by Amazon versus Fulfilled by Merchant?
  • Why are they paying excess fees?
  • Companies we work with also benefit from understanding how to make decisions from the bewildering amount of data on Amazon before optimising their listings or running more advertising campaigns.

The Team

Heloise Finch - CEO and Founder of Sell Beyond.  

As CEO of Sell Beyond, Heloise works with business leaders helping them navigate the complexities of Amazon as a new revenue stream or improving the existing channel. Heloise started selling on in 2006. Her expertise with Amazon Strategy and Management Consultancy also builds on 15 years’ experience within startup marketing and financial consulting, combined with a PhD in organisational behaviour from the University of Michigan.  

Paul Christopherson - Amazon Operations Manager  

Usually the first point of contact at Sell Beyond, Paul is here to help customers understand that while playing by Amazon rules isn’t easy, they aren’t alone. Paul helps customers by listening, probing, identifying and analysing information, to work out what the problems are and how best to resolve them. He has extensive experience using Amazon Seller Central and Vendor Central. He previously had a career in business finance and also ran his own Amazon business selling fashion items. Paul combines this knowledge with his time as Operations Manager at Yodel Distribution, to deliver tangible Amazon sales success. 

Ainsley Rhodes - Amazon Project Manager

Ainsley loves problem-solving, so his role at Sell Beyond is ideal because every day he works with clients helping them to learn how to get the best results from their Amazon operations. As a logical and organised thinker, he finds unravelling the complex problems that Amazon can raise and restructuring them with efficient systems and processes incredibly satisfying. Combining technical skills with operational experience, he makes sure that every task has a purpose and a process aligned with business goals to deliver the results customers need.

Keeley Middleton - Amazon Branding Expert  

Keeley likes to approach work projects backwards – kind of like sculpting. You start with this big block of granite and you chip away until you get to the really good bit underneath. That’s what she does for brands who want to sell more products on Amazon.


By removing all the unnecessary elements and refining the words and photos, Keeley ensures customers are left with an impactful product listing that increases sales and brand confidence. She wields her love of writing punchy product copy with skills in visual marketing to refine each feature of a product page, ensuring a company gets noticed above the noise and competition. Keeley has a BA in Creative Writing and Literature from Anglia Ruskin University and an MA in Poetry at UEA in Norwich, where she currently lives.  

Careers at Sell Beyond

We are proud of developing an incredible team of in-house expertise. Each team member is dedicated to delivering consistently high standards and has honed their skills to become adept at the intricacies of the Amazon platform. Several team members have experience owning and managing their own successful Amazon businesses, while others have specialist skills in translation, project management or digital marketing.  

Follow our page here on icanbea... to keep up-to-date with our latest vacancies!

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What Makes Sell Beyond Different?
A Career in Ecommerce - Sell Beyond
Why I founded Sell Beyond - Heloise Finch
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