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Job Description

Social media managers communicate with organisations’ customers and clients through social media channels.
 

Entry Requirements

You could do a digital marketer advanced or degree apprenticeship.

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), usually including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and college qualifications like A levels for a degree apprenticeship

Some employers may expect you to have a degree in a relevant subject, like: 

  • advertising
  • marketing and public relations
  • digital and social media marketing
  • internet design
  • journalism
  • business management

You'll usually need:

  • 2 to 3 A levels for a degree

Volunteering and experience

You could get experience by volunteering to manage a charity's social media channels.

You could also show that you understand and know how to use social media by:

  • managing your own social media profiles
  • setting up and writing your own blog, and tracking its use and popularity
  • getting involved in social media for the company you already work for

You could also keep up to date by joining webinars about social media trends.

Career Path and Progression

With experience, you could move into managing social media for larger companies or progress to a senior or head social media manager job.

National Government Policy states that all students should have achieved at least a Grade 4 or C Grade in English & Maths at GCSE.  Achieving this minimum grade in these subjects will increase the opportunities open to you, support your future career development and prospects.

Students who do not meet this standard will be supported to continue to study English and Maths through full-time education or an Apprenticeship.

Required Skills

You'll need:

  • knowledge of media production and communication
  • knowledge of English language
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to sell products and services
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • to be able to use a computer and the main software packages competently

Starting Salary

£23,000 to £75,000

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