The Advertising Art Director will design visual concepts for eye catching advertising campaigns for websites, brochures and advertisements to make sure the marketing materials are visually engaging and will attract customers.
Employers will often expect you to have an HND or degree in graphic design, advertising design, illustration or fine art.
Work experience in an advertising agency may help you to find your first job and to make contacts. Contacts in the industry can be helpful when you're looking for paid work.
The Institute of Practitioner in Advertising (IPA) has information on careers in advertising and on how to approach advertising agencies for work experience.
Your creativity and ability in art and design are the most important things to many employers. You’ll need to show a portfolio or ‘book’ of your work when you’re looking for jobs as you’ll be employed if they like your artwork and ideas.
D&AD has information and professional development programmes to help people build a portfolio and make contacts in the advertising industry.
- Creativity and imagination to produce different ideas and concepts
- High level of motivation
- Good communication and interpersonal skills
- The ability to communicate ideas to others
- Good team working abilities
- Able to take criticism
- Good IT skills
£20,000 to £25,000