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Job Description

The Advertising Art Director will design visual concepts for eye catching advertising campaigns for websites, brochures and advertisements to make sure the marketing materials are visually engaging and will attract customers.

Entry Requirements

Employers will often expect you to have an HND or degree in graphic design, advertising design, illustration or fine art.

Work experience in an advertising agency may help you to find your first job and to make contacts. Contacts in the industry can be helpful when you're looking for paid work.

The Institute of Practitioner in Advertising (IPA) has information on careers in advertising and on how to approach advertising agencies for work experience.

Your creativity and ability in art and design are the most important things to many employers. You’ll need to show a portfolio or ‘book’ of your work when you’re looking for jobs as you’ll be employed if they like your artwork and ideas.

D&AD has information and professional development programmes to help people build a portfolio and make contacts in the advertising industry.

Career Path and Progression

With experience, you could progress to senior art director or creative director.

You could also work freelance or set up your own agency.

Some art directors move into directing for TV or film.

Related careers you may be interested in:

  • Advertising account executive
  • Advertising copywriter
  • Art editor
  • Graphic designer
  • Illustrator

National Government Policy states that all students should have achieved at least a Grade 4 or C Grade in English & Maths at GCSE.  Achieving this minimum grade in these subjects will increase the opportunities open to you, support your future career development and prospects.

Students who do not meet this standard will be supported to continue to study English and Maths through full-time education or an Apprenticeship.

Required Skills

  • Creativity and imagination to produce different ideas and concepts
  • High level of motivation
  • Good communication and interpersonal skills
  • The ability to communicate ideas to others
  • Good team working abilities
  • Able to take criticism
  • Good IT skills

Starting Salary

£18,000 to £100,000

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