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Job Description

The Advertising Art Director will design visual concepts for eye catching advertising campaigns for websites, brochures and advertisements to make sure the marketing materials are visually engaging and will attract customers.

Entry Requirements

You can get this job through:


Employers will often expect you to have a foundation degree, higher national diploma or degree in:

  • graphic design
  • advertising design
  • illustration
  • fine art

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

Click here to search for a suitable course.


You can start as a junior creative to develop your skills on the job and work your way up through training and promotion.

Career tips

You could get some experience before applying for your first job. This will give you a better understanding of the industry and is a good way to make useful contacts.

You can contact agencies directly to ask about placements, and make industry contacts through relevant groups on social networking sites like LinkedIn. You can get more advice on how to approach advertising agencies from the Institute of Practitioners in Advertising.

Your creativity and ability in art and design are the most important things to many employers. When looking for jobs, you'll need to show a portfolio or 'book' of your work to potential employers, as you'll be employed on the strength of your artwork and ideas.

Career Path and Progression

With experience, you could progress to senior art director or creative director.

You could also work freelance or set up your own agency.

Some art directors move into directing for TV or film.

Related careers you may be interested in:

  • Advertising account executive
  • Advertising copywriter
  • Art editor
  • Graphic designer
  • Illustrator

Required Skills

  • Creativity and imagination to produce different ideas and concepts
  • High level of motivation
  • Good communication and interpersonal skills
  • The ability to communicate ideas to others
  • Good team working abilities
  • Able to take criticism
  • Good IT skills

Salary Range

£18,000 to £100,000

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