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Job Description

Digital marketers promote brands, products and services through social media, websites and apps.

Entry Requirements

You can get into this job through:


You could complete a college qualification in Business to help you get your first job.

You may need 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course.

The following local colleges offer courses in Business:

Or your local 6th form may offer a relevant course.


You could do a digital marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in social media and digital marketing.

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Click here to search for an apprenticeship.


You could do a higher national diploma or degree in:

  • marketing
  • management
  • business studies
  • public relations

You could also study a related subject, which would help you get some of the skills that are important for a career in marketing. Subjects include:

  • media
  • humanities
  • English literature
  • English literature and language

You'll usually need:

  • between 1 and 3 A levels, or equivalent, for a higher national diploma or degree

Click here to search for a suitable course.


You could work as a marketing assistant or executive, and then move into a digital marketing role once you've got experience.

Other routes

You can find short courses on digital copywriting, marketing and mobile marketing through the Institute of Data and Marketing.

You can study for specialist digital marketing qualifications through The Chartered Institute of Marketing. They offer qualifications from introductory to professional level.

You can also get a communications qualification from the Chartered Institute of Public Relations.

These qualifications are not essential but they may give you an advantage when applying for jobs. You can also complete qualifications like these while working to help you get ahead in your career.

Career Path and Progression

With experience, you could specialise in a particular type of digital marketing, like mobile or video marketing.

You could become a senior digital marketing officer or head of online marketing. You could also work as a freelance digital marketing consultant, or move into related areas like advertising, sales, e-commerce or public relations.

Related careers you may be interested in:

  • Social media manager
  • Public relations officer
  • Marketing manager
  • Marketing executive
  • Web content editor

Required Skills

You'll need:

  • knowledge of English language
  • analytical thinking skills
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to use your initiative
  • excellent written communication skills
  • the ability to sell products and services
  • business management skills
  • to be able to use a computer and the main software packages competently

Salary Range

£20,000 to £50,000

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