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Job Description

Someone in this role adds news and events information to the company's website as well as updating the site with new information and fixing any issues with current content.

Entry Requirements

You could get into this job through:


You could do a digital and technology solutions professional degree apprenticeship.

You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship.

Click here to search for an apprenticeship.


You may have an advantage if you do a degree in:

  • journalism
  • English
  • digital media
  • marketing

You'll usually need 2 to 3 A levels, or equivalent, for a degree.

Click here to search for a suitable course.


You may be able to work your way up from a digital content editor role. You'll find it easier to get work if you've got examples of your writing, like articles, blogs or freelance content work.

You'll also need to show you've got experience of:

  • managing content team staff
  • designing and managing a content strategy
  • writing style guides
  • assessing content to make sure it meets user needs
  • monitoring marketing campaigns like social media and online advertising
  • creating guidelines on copyright, privacy and web accessibility
  • agile project management
  • HTML, markdown, and web content management systems (CMS)
  • search engine optimisation (SEO) and web measurement tools like Google Analytics
  • building relationships with partners and stakeholders

Career Tips

You’ll usually need experience of writing content, although not necessarily online. You could gain this by:

  • blogging or writing on social media
  • writing marketing materials or newsletters
  • volunteering for a student newspaper, charity or community group

Knowledge of web design, desktop publishing and photo editing will be useful. A portfolio of work to show employers would also be helpful.

You can get more advice on working in web content from Tech Future Careers, Society for Editors and Proofreaders and National Council for the Training of Journalists.

Career Path and Progression

You could progress into information management, search engine optimisation (SEO), technical web development or wider information planning and policy roles.

Related careers you may be interested in:

  • E-learning developer
  • Web designer
  • Web developer
  • Web editor

Required Skills

  • Good organisational skills
  • ability to meet deadlines
  • creativity
  • the ability to write for a target audience
  • attention to detail
  • good negotiation skills
  • the ability to use your initiative

Salary Range

£25,000 to £55,000

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