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Job Description

Public Relations Officers handle all aspects of publicity for their clients from arranging press conferences to analysing media coverage, organising promotional events such as tours, exhibitions and visits and dealing with enquiries from the press and the public.

Entry Requirements

You'll usually need a foundation degree, higher national diploma (HND) or degree. This can be in any subject.

The Chartered Institute of Public Relations (CIPR) lists relevant qualifications, including postgraduate degrees.

Experience gained from an internship or relevant voluntary work will help.

You could also get into this job through an apprenticeship.

You could move into PR if you've experience in areas like journalism, advertising, marketing or fundraising.

Another option is to start as an administrator, publicity assistant or information officer and work your way up.

Career Path and Progression

With in-house PR officer experience, you could be promoted to PR manager, social media manager or head of communications.

With agency experience, you could progress to senior account executive or account manager.

You could go freelance or move into advertising, marketing or journalism.

Related careers you may be interested in:

  • Advertising media planner
  • Web content manager
  • Social media manager
  • Advertising copywriter
  • Digital marketing officer

National Government Policy states that all students should have achieved at least a Grade 4 or C Grade in English & Maths at GCSE.  Achieving this minimum grade in these subjects will increase the opportunities open to you, support your future career development and prospects.

Students who do not meet this standard will be supported to continue to study English and Maths through full-time education or an Apprenticeship.

Required Skills

  • The ability to cope under pressure
  • Calm when dealing with difficult situations
  • Good communication skills
  • Organised
  • Creativity
  • Imagination

Starting Salary

£18,000 to £90,000

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